REVIEW OF BRAND PERCEPTION AND TARGET PORTRAITS

// Perception review: understanding the brand and its challenges by exploring the brand’s internal components and an analysis of consumer vision.

Perception of and feeling towards the brand’s values, personality, competitive arena, shopping experience, decoding of products and communication.

// Portrait of target audience: an in-depth depiction of consumers (core target) and/or the different typologies of consumers (secondary targets)

Their values in resonance with the brand, their purchase behaviour, decoding their wardrobes, their brands, their level of fashion, their favourite products and the keys they use to step inside a brand’s world…

Immersion tools: consumer focus groups, French and international, filmed street interviews, live or online interviews, a look inside consumer wardrobes, analysis of CRM feedback…

 

THEY ASKED, WE DELIVERED:
Chantal Thomass, Sarenza, Bocage, Scottage, Morgan, Pimkie, Jules

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