SOCIETAL AND MARKET TRENDS
Picking up the scent to where future creation and lifestyles are headed. Understanding burgeoning evolutions in society to anticipate co...
A comprehensive creative process the end-product of which is a concept book in words and images that lays the foundations of a new brand or a new product.…6
THE TOOL COMPRISES:
Study of context and situation (market, competitors, target audiences)
Definition of potential target audience
Definition of positioning
Definition of tone
Definition of style
Definition of promise
Inputs for product shelf displays and merchandising
THEY ASKED, WE DELIVERED:
Aéroport de la Côte d’Azur, Aelia, Etam Undiz, Altaréa, Monoprix, Made by Sarenza, Billy Blush, Billy Bandit
Picking up the scent to where future creation and lifestyles are headed. Understanding burgeoning evolutions in society to anticipate co...
Supplying creative input to feed teams working on style, design and/or marketing. The selection and decoding of seasonal trends specific...
Portraits of trend-setting role-model figures who promulgate the future wants and needs of consumers and tomorrow’s new beauty and...
// Perception review: understanding the brand and its challenges by exploring the brand’s internal components and an analysis of c...
Defining and organizing brand positioning, rationale and image with the focus on richness, consistency and differentiation. A tool used ...
The definition of your brand’s style identity, of the structure of a collection and the resulting digital expression. A document p...
Researching and articulating the season’s trends to create a trend forum, showrooms or in-store themes: /Definition of trends adju...
We take care of your collections from A to Z: Collection coaching: – oversight of a team of creative leaders to conduct the develo...