CREATION OF BRAND CONCEPTS, VENUES AND PRODUCTS

A comprehensive creative process the end-product of which is a concept book in words and images that lays the foundations of a new brand or a new product.…6

THE TOOL COMPRISES:
Study of context and situation (market, competitors, target audiences)
Definition of potential target audience
Definition of positioning
Definition of tone
Definition of style
Definition of promise
Inputs for product shelf displays and merchandising

 

THEY ASKED, WE DELIVERED:
Aéroport de la Côte d’Azur, Aelia, Etam Undiz, Altaréa, Monoprix, Made by Sarenza, Billy Blush, Billy Bandit

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