City Guide: The “Health” trail across Paris
If you have been roaming the social networks lately, you will certainly have noted the new “Healthy” craze… More precisely, you are boun...
No-Go Zones, depressingly (and wrongly) depicted last year by Fox News after the Charlie Hebdo killings, are in actual fact those very locations where young people live, vibrate and move. They have triggered the emergence of this new style trend that marks a return of the underground. In one of its videos, the magazine ID hi-jacked the term, making it the Absolutely Go Zone and described this generation that is reclaiming its rights to life free of imposed confines (venues, genre, style). These No-Go Zoners, that we are featuring at the Who’s Next show create kinship between life and rave parties (1990s style underground parties), leaving room for imperfection as if to release the pressure. They borrow from the cold and imperfect styles of post-Soviet Russia, in the image of Gosha Rubchinskiy, a designer-cum-photographer now creating a buzz in men’s fashion. The styles created by this 30 year-old designer who grew up in Russia blend this post-USSR culture with the spirit of rave parties, hip-hop with the skateboard spirit. Another icon from this new myth is the Danish singer MØ and her song Kamikaze. A short film that brilliantly illustrates the genre was shot in Kiev, Ukraine, and stages a gang dressed in the sports codes of the 1990s in a crazy race in the Mad Max Fury Road style.
Clip by MØ – Kamikaze
Gosha Rubchinskiy collections
RetourIf you have been roaming the social networks lately, you will certainly have noted the new “Healthy” craze… More precisely, you are boun...
Each season, folk fashion continues to enrich collections, to the point of evolving into a style trend that actually structures the mark...
For the fourth consecutive season, we are presenting our trends at the Who’s Next Prêt-à-porter show. To see them, make it along to the ...
Because they symbolize this new generation that juggles with images, collages are increasingly centre-stage on the artistic scene…...
Matthieu Venot is a young self-taught photographer based in Brest, whom we interviewed on the occasion of our PE 16 trends presentation ...
Heirs to the Cosbo, the ‘BCBS’ (Bon Chic Bon Space) are renewing the futuristic smart trend. Influenced as always by the spa...
Showcased at our last trend presentation – “Fashion Heroes” – at the Who’s Next show, Maison Château Rouge is a young Parisian label tha...
See our F/W ’16-17 trends at the Who’s Next fashion show. On the bill this season, 3 portraits inspired by street styles. Pop gamers or ...
A new pop wave is bringing a little fun and light-heartedness into the field of gaming and fashion. They are known as Pop Gamers, the pi...
The Western Biker, a new generation of riders who spplit the tarmac they same way they split their jeans. A need for freedom, power and ...